Luxury fiber apparel marketer, Peruvian Connection, was founded in 1976 by the mother and daughter team of Biddy and Annie Hurlbut. It was Annie’s anthropological research on women in the Andean marketplaces of Peru that inspired their premier clothing designs and continue to inspire the three internationally known collections that they market and ship all over the world today.
To stay successful in the ultracompetitive direct marketing industry, Peruvian Connection has to stay on top of their paperwork. That includes importing merchandise and taking and shipping orders to individual customers all over the world.
Peruvian Connection processes approximately 1,200 orders per day between their operational facilities located in Kansas and the UK, according to Diane Toby, Chief Operating Officer. They also mail thousands of postcards each week – those being FTC notifications, return acknowledgments, sold-out notifications, and other customer service correspondence. …
[CASE STUDY] Peruvian Connection
[This article was written for Quadrant Software between 2001 and 2005]