Document management isn’t one of the most scintillating subjects even if you are in the IT industry. Quadrant Software wanted something that would stand out in the mail pile that lands on the desk of the average IT manager. We decided to go with a theme that would be both unique and unexpected from a technology company. That said, we still had to effectively deliver their product message to the prospective customer. Quadrant Software enjoyed a very high response rate to this mailing campaign.
We came up with the design concept and copy. Finished design for this piece was done by Mike Deluise.